We know you're excited, and we are too! Check back soon, or check out the official FB pages for new and updates


Got any questions?

How do I start shopping?

Shopping in SM Supermalls by OMG! is so easy! Scroll down and simply select the store you want to shop in, add the items you love to the cart, and checkout. For stores with no items, you can book a Shopping Genie to do the shopping for you! We're sure you'll love this personal shopping experience.

What's a Shopping Genie?

A Shopping Genie makes your shopping wishes come true! You can book a genie to do the shopping for you. Select the store that you want to shop in, select a date and time, and book your genie. They'll contact you on shopping day. You can even do Live Video Shopping with your genie! How cool is that?

How do I get my orders?

With OMG!, you can choose between one of two options: Safely Deliver Once you're order is assembled, we will ship it to your doorstep on your selected date and time. You just have to sit back and relax! Delivery fees apply. Easy Pick-Up You can also choose to pick-up your order at the designated pick-up locations in SM City Cebu. You don't have to pay for delivery!

How much does it cost?

For grocery shopping, Service Fee starts at Php 120 plus Php 100 after every Php 4,000 Delivery fee starts at Php 150 plus Php 100 after every Php 4,000* When you book a Shopping Genie (for stores other than the supermarket), booking fee is fixed at: Php 100 only for orders below Php 1000 Php 200 for orders Php 1000 and above Delivery fee is Php 150* Remember, all delivery fees are waived if you choose Easy Pick-Up option. Also, each store may have different fees or promotions, but you will always be informed when you checkout. *Additional fees may apply to large items and items that exceed 300 kg.

How do I pay?

Right now, we only accept digital payments: GCash, PayMaya, bank transfer, and credit/debit card (coming soon). We are committed to providing first class service while maintaining safety for both our customers and employees. We have decided to temporarily suspend cash transactions, as cash/bank notes have been identified as carriers of the corona virus. We appreciate your understanding.

I want to know more.

Our customer service genies will be happy to hear from you and answer any questions. Please send them a message at our FB page ohmygenieph


skip to the virtual mall

Shopping at home is so easy!


Browse the available stores in SM, or create an account now!

Step 1

You're here!

Step 2

Start shopping!

Select the store that you want, choose the items that you love and add them to your cart!

Or book a Shopping Genie to get you anything for you that's not in the online store.

It's so simple! Your wish is our command.


Select your most convenient delivery time. You can have your orders delivered safeley to your home, or you can pick them up at the SM drive thru areas or kiosk.

Step 3

Schedule your delivery

Step 4

Send your payment

Send payment for the amount indicated on the order confirmation. Or if you booked a Shopping Genie, you only prepay for the booking fee.

Check your email for more details.


Step 5

Sit back & relax

Just spend time on what matters most to you. Watch a movie, read a book, spend time with the kids, take a nap!

Your genie will contact you on shopping day to show you around the store ;)